In the grimdark universe of Warhammer 40,000 there might be only war, but in the real world – there is only Christmas cheer for Games Workshop workers everywhere. In this latest bit of good news, Games Workshop announced that they will be increasing their Christmas bonuses for all their shop workers, model makers, designers and support staff, spending a total of $7.5 million making staff members positively glowy this festive season.
Games Workshop Just Keeps Winning
This comes after some positive news from the company – there is strong growth in core gaming as half-year profits are expected to surpass £94 million, and a further 9% sales increase, which translates to £247 million.
Now those are some huge numbers. All these positive increases have translated into the whopping 150% Christmas bonus increases for employees, raising it from £1,000 to £2,500. And somehow, that’s still not enough to start a proper army, Games Workshop! Just saying.
While almost every other game company is experiencing difficulties in post-pandemic times due to re-optimization and global inflation rates going up, Games Workshop shows miraculous growth in both periods. While the uproar during COVID-19 times is hardly surprising, the company shows improvements even in the post-COVID stages.
The company also has plenty of new releases brewing, including the return of Warhammer Fantasy, branded as Warhammer: The Old World, which is expected to drive significant sales into the new year, along with the recent release of Legions Imperialis, a to-scale version of Warhammer.
Franchise Endorsement and New Releases Continue
This is mainly due to some on-point decisions in regard to investments and gameplay changes, such as the 10th Edition of Warhammer 40,000, the various improvements and additions to Age of Sigmar, and many of its popular game titles.
Earlier this year, Games Workshop made a huge investment in upgrading its production line, which turned out to be a major success. The popularity of Warhammer continues to be on the rise, both as a tabletop franchise and, most recently, a name for the big screen.
Henry Cavil’s continued praise of Warhammer 40,000, along with his involvement with Amazon’s much anticipated Warhammer 40,000 TV series had done wonders for the company in recent months. The uptrend is expected to continue in the coming year, with the promise of new book releases, models, and other products.